It's like the AT-ACT and Legacy AT-AT being compared. It's just a completely different time to be a toy collector... Hiya does very nice sculpting, hyper details, hyper articulation, superb paint apps. But figures are $24, the Power Loader is around $100 and not terribly larger than a figure... So I was kind of expecting $250. I think I guessed that price actually, so I can't say it's shocking me at all. And given what the prototype looked like, that it's a full detailed interior with access to 100% of it, it fits all the marines you could from the movie, it lights up multiple ways... I'm not disappointed I guess?
I mean I've bought cars for just 50% more of the price of this thing, so that's kinda funny, but at the same time I love Aliens... The price sucks, but I'm up for one if not two of these at full price. And up till Hiya, the only 1/18 Aliens line that was any good (poseable anyway) was the Hot Toys Snap Kits which spiked in price since they went out of production... So I'm cool (enough) with this, barring something needing me not to be, from a financial POV.
And the Aliens figures are selling out on a lot of the sites they're on. I was told this only is happening because the Loader did well too out the gate apparently despite the price being kind of absurd. People said the same thing on the Power Loader, that it was too much money for something that small, and nobody would buy it... Apparently it's sold rather briskly. But this isn't something meant to sell 10,000 units either, like a Hasbro toy, so the market's definitely smaller.
If this does well enough to justify it, they're already prototyping a dropship to see about feasibility of that... $250 may seem cheap compared to what that costs.

That'll be one I have to really debate if I can justify the $ there. I cannot imagine it for under $500.