The small presence is for the sites... I'm sure in the important meetings, with retailers/buyers, things are different. They always are. But just as they go to USA Today when they really want publicity, they also know giving too much to the collector sites is sort of a hodgepodge of "publicity" (some good, and some [most] bad), and not worth their time to do it.
You'll get a lot of lips on ******** this time of year, but in a week it's back to the same ole same ole. Why bother with the small audiences when you can just give it to USA Today, who are ecstatic to take it, and promote it to a vastly larger (and less biased) audience?
The "small presence" thing is likely to continue for a long while I'd imagine.