I was ready to pounce on this and the two new pre-orders. I reminded myself last night and when I woke this morning. When that 1pm ET (10am Pacific where I'm at) hit... I forgot.

But 2 hours later when I was reminded of the pre-orders after seeing related threads here, I was able to order without a problem. <relief> The world is (almost) OK again.
Hasbro needs to smooth out their real person verification setup. Like many, I had to jump back to the main page and redo the buying steps. It was a little hairy for a while, thinking an item (or all) would be snagged out of my cart before I could pay. I genuinely appreciate their attempt at purchasing fairness, though.
Not so with most of their buying steps. It was clunky at first, but after months with no improvements, I would classify it as LAME.