We have a little cultural thing happening in Winnipeg during the first two weeks of August. It's called Folklorama and it entails a bunch of hockey rinks, curling rinks and other community club like places being transformed into
pavilions representing various nationalities. The typical attendee age is 65+ and it attracts bus tours of seniors from all over the US. Displays of cultural stuff plus shows - songs, music, etc. are the norm, as well as regional food and yup, beer.
That would be the other primary group of attendees - drunks that enjoy a variety of beer they cannot normally taste. I used to work at the Scottish pavilion and we'd eat and drink for free prior to climbing scaffolding to take down spotlights and other stuff, liquored out of our tree, 55 feet in the air.

Nonetheless, I've convinced my wife this is a good thing for the kid to see and me to drink at. Australia/New Zealand was tonight. Nothing terribly spectacular - Fosters Cold, Victoria Bitter and Steinlager, which I have in the house anyway. Tomorrow should be the Irish pavillion and then we'll see after that.
Mmmm. Beer.