I'm guilty of cheering on the box office totals as well. Always have. It's fun, after all. I love any kind of stats or lists or some combination of both.
I like Ed's analogy, that it's just akin to rooting for your hometown sports team or something. Obviously everyone here's a Star Wars fan, so I think it makes sense that we'd all be rooting for it to do as well at the box office as possible. I may not have anything to do with the movie myself, but I do feel a certain sense of pride as I watch it climb the alltime box office list. Certainly nothing wrong with that.
As for "
quality", I think that's what the
ROTS Reviews thread is for. This one's just a numbers thread really. Nothing more. But I agree that
quantity (high box office total) doesn't necessarily mean
quality. Obviously
Phantom Menace would be an excellent case in point there. Conversely, so would
Empire Strikes Back as well (relatively speaking). I certainly didn't care for TPM much at all, but I'm still happy to see how well it did at the box office. Of course, Empire, probably the best flick of the whole Saga, also made the least money of any movie in the Saga. Go figure. (pun intended)
I also just dig seeing "Star Wars: ___" scattered all over the Top 10 or Top 20 list whenever I poke my nose into BoxOfficeMojo.com's alltime lists. That said, we're up to
$278,901,370 through the first two weeks. Not too shabby...

Still won't come close to
Titanic though.