I picked this up at Christmas for the kids so haven't followed it closely for that long. However I recently picked up a ton of version 2 figures on sale at Target and what I noticed is that the assortments at Target seemed to kind of suck. Maybe it was just a warehouse clearance deal for 2.0 figures, but it was only a handful of different characters and some of them were pretty lame. I went to a few different Targets hoping to find a different selection but they were all basically the same. The kids and I ended up getting pretty frustrated because they wanted a few figures (Sully and Beymax) that just weren't available. Maybe these came out years ago and are no longer available, but the kids got frustrated that they were shown on the cardback and not available.