I think its a huge miss to mix these in with Legends figures for the "launch", especially considering its going to be some time before these get to retail.
In my opinion they should have had a case of Rebels figures available now, along with the ships, role play, and everything else Rebels. Maybe after the first wave they could have mixed these in with Legends figures, but I think its going to be tough for your average mom shopping at Target to come up with these figures before Christmas.
I hope they've got battle packs or some other dedicated packs of these coming for the kids for the holiday season.
I had hoped to get my kids a bit hooked on this series and action figures, but by the time the figures come out the novelty of the show will have worn off. They better have a damn good show to hold kids attention for 2-3 months.
Hasbro missed a great opportunity to kick-start their fan base with a new product line. And they wonder why Lego is eating their lunch and their revenues are tanking.