As a parent I cannot imagine dropping that kind of cash on something like this at Christmas. Not even as a collector really. I wish them luck, but this seems like a classic boondoggle from the get-go.
So what would people be willing to pay for something like this?
I agree $300 might be too much for a walking, full size, figures included, Nerf shooter AT-AT? I think $250 would seem like a reasonable deal, but $300 doesn't seem too unreasonable.
I agree that this is a tough buy as a gift for a kid, but as a collector I'm willing to drop $300 on a really well done toy (I'll withhold judgement on this one until I learn more).
People were just complaining that the U-Wing is too small with too few features and won't buy it as is, and they would be willing to pay significantly more for a "better" toy. I don't think we can have it both ways. It seems Hasbro is either going to make a scaled down affordable toy or really expensive uber-toys.