I'm just tired of the whole "Let's be totally PC and not offend anyone" attitude that the whole country has taken on. Its a fictional story, so why should it have anything to do with the issues in the Middle East? How does America's Elite Fighting Force taking on an paramilitary army of baddies bent on world domination offend or hurt anyone?
Rumor on IRON MAN (SPOILER ALERT) is that Tony Stark now get's shrapnel because he's in the Middle East...either incorporate current events into your flick or ignnore them, but you don't have to totally revamp the entire concept of GI JOE on the off chance that it hits too close to home for someone.
Heck, if anything, they might get some free publicity if they stayed true to form.