« on: December 18, 2007, 12:18 PM »
Wow where are you getting those figures for costs of ads??? I work in the printing industry and haven't seen inflated numbers like that. heck, sign me up to work at that place, I'd make a fortune...
I work in the manufacturing industry and that is the typical agency cost for print plan development and production. I've often thought that I could photograph food on a plate or a happy couple smiling for far less, but there's obviously more to the process than that.