« on: June 25, 2004, 10:58 AM »
I'm right there with you, CHEWIE, wishing playsets were a priority for Hasbro.
There are three big strikes against palysets (as already mentioned and pretty much universally accepted):
1) Too expensive for Hasbro to invest in the toolings
2) Too expensive for the consumer to purchase at the store
3) Not enough shelf space at the retailer
I wish the impetus was there to look beyond these limitations and figure out a way to get us some neat stuff. Just look at Kenner's solutions to these problems twenty years ago: the vintage Death Star was mostly space, defintiely home-assembled, and completed with cardboard walls. The only Cloud City Playset was aslo a cardboard pop-up one that fit into a TV-Dinner sized box.
I'd be willing to take a board-based playset, something you assemble at home and fits in a box no bigger than a board game. Key pieces of the set could be molded in plastic that would then "plug in" to the walls and floors, but for the larger surfaces, I'd take cardboard-like parts printed to look movie-accurate.
The Death Star playset I made for myself (as an example) exists really as mostly flat sticker-covered walls with just a few pieces thrown in to bring it to life (computer consoles, doorways, etc).
It could be made without the toolings, it could be cheap enough to buy, it could take up less space on the shelf.
In short, it could work if anyone were willing to think outside of the (plastic) box.