« on: January 18, 2017, 07:05 PM »
The volume thing blows my mind. I don't mean volume of product, which seems pretty healthy as opposed to last year, but selection. RO wave 1 was 7 figures, four of which were from the movie. That's regressive past even 1978 and makes me wonder what effort will be put forward for Episode 8. We were probably spoiled rotten during the prequels where huge launches of 30+ figs were the norm, and I know a lot of that audience has gone away, but SW still has a big audience. Might even be bigger judging from the box office (inflation aside, more people saw TFA than any of the prequels). Not all of these folks are buying figures and the market for toys has changed a lot. But the offerings for both TFA and RO have been very conservative and I'd say too conservative. Hasbro figured out fast in the late 90's people keep coming back to the store for something new. They stop when there isn't. 5 POA sells. A lot more of it would sell just as much. We'll see how nuts the 40th gets, but starting to wonder.