Trailer is up now on the official site.

AHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH

 

Outside of Luke and Lando, I can't say I'm too excited about any of it.  I'm sure there is a ton more in the pipeline.

The Han card reminds me of the worst of the photoshopped TVC cards. Could have done way better, but oh well. The figure is very nice.

Very, very cool.

Oddly, Vader's TIE is the one ship I never got.

The R/B was probably a late inning digital addition (or maybe not, who knows) but yeah too bad it's not that one. I like this for what it is, but I'm curious if it will ever make retail in the States.

This is definitely the Marvel moment or generation. SW is still very huge, though the China thing has to be worrying to Disney. I don't think making SW like Marvel would work, like Brian says. It's not the same idea. They're kind of slowly building a mini universe of between ROTS and ANH with RO, Solo, Rebels, etc. which has a lot of potential for interactivity, but is that the focus, or is it the sequels? Can you do both at the same time? Obviously not.

Solo had many things going against it, but coming out in the shadow of Infinity War, which was Disney's priority, was one of them. Disney also to consider they may be their own competition now. That will only get worse with the Fox merger.

I think it's ok to push pause.

I want my Obi-Wan movie, but will it work at the box office? I don't know. Solo might have made more sense as a TV series - it was really the best pilot I've seen in a long time. But this idea SW is broken, considering its commercial and qualitative success in the last three years, is curious. To put it mildly. There is something broken in SW, and it's the aspect of fandom we've discussed here and in other threads. There's simply a part of fandom that has become toxic and disconnected from reality. If they think they've achieved some victory here with this (unconfirmed) announcement, they're wrong. All they've done is cement the idea in Disney's mind that the movies with female leads make bank and the ones without don't.

SW is roughly where the MCU was with Hulk and IM2; not quite solid in its footing. And that's ok. This is a new frontier for the franchise. Not all of this will work, and Disney is learning along with us what works as a SW movie and what doesn't. I've said before the cinematic universe is not as big as they think. As expansive as SW is, there's a limit to people's interest in it and I think, sadly, Solo may be evidence of that.

We're very lucky to have SW back after a very long time in the desert of the PT (not all bad, but not all good) and to have good, sometimes great, movies. Solo didn't work at the box office. Ok. There are a lot of factors that go into that, covered well here, so I won't retread those. The biggest one is it simply wasn't a movie people wanted to see. They said so in 2012 when it was announced, and nothing in the trailers changed their minds. It's a very good movie, so that's unfortunate. It's fine for Lucasfilm to stop and assess the landscape. What makes sense? More of these one offs? Future trilogies? More connected? Less? People often cite the behind the scenes issues with directors, etc. It's symptomatic of trying to find the right direction for this franchise post-Lucas. They're still finding their footing. The cold hard reality is SW will never be the singular vision of one person again, or a primarily artistic enterprise. Say what you will about the PT, it's Lucas' vision.