« on: February 13, 2016, 08:33 PM »
The rampant negativity everywhere online with Hasbro and collecting has soured me on collecting, but coming out of a little self imposed exile to share my two cents. To share some negativity. Just a little in regards to the showing. A little confused that Hasbro showed one new figure - tucked into a multipack of reissues - to feature in a show immediately in the wake of the biggest domestic film of all time. Every other vendor is pushing the film and its variety and Hasbro is not. I LOVE what they showed. Love, love the Snowtrooper, AT AT Driver, Sabine... love Maz. And then they have a Q&A in which they let out all the stuff we're wondering about is coming, some of it soon. So why not show some of it? I don't get it. There's a lot of media requirements now, a lot of shows through the year and TF will never be what it was, but it strikes me as very odd from an optics perspective that the offering is so meek.
The negativity and cry baby-ness of the criticism has been so overwhelming that I've been waiting for Hasbro to say/do something to address it. They have no real relationship with fan sites now. Their social media strategy is confused and not really engaged. They have no real consistent communication strategy at the shows (some of this is no doubt in reaction to the hostility they've faced). I'd like to see them more enthusiastic, more engaged, more positive about their own brand which is the best brand there is. I'd like to see a counter to the avalanche of JUNK that SW collecting mostly is now. If they can't or won't do it, fine. I'll still buy what I buy and do it in silence, but this is a lot better hobby when everyone is talking and participating and connected.