« on: March 19, 2010, 02:02 PM »
Eventually the Legends figures not selling as quickly is going to catch up with Hasbro.
it already has. they have a current promo right now, yes it is more kiddie-intended, but when you buy a role play toy - basically anyof them that have an MSRP $19.99+, you get 3 free Saga Legends figures - and you don't even have to pay shipping to get them!
One could argue that it is a way to "hook" kiddies that only like the role play stuff into buying more action figures, and I would say that is a strong argument that probably has some merit, but I honestly think this was a way for Hasbro to unload some of these figures. I mailed in for min last week after I bought the Clone Commander Blaster - and my half serious prediction of the figures I would be receiving was "Saese, Plo, and... Saese". I honestly think I will be getting the first two - perhaps the third will be Obi or Mynock Han. One thing is for certain, I will be completely knocked off my rocker if I get one clone or any "trooper" other than a SBD.
And in regards to your statement
So using that ever so basic math, wouldn't it make sense to sell figures that are selling out or at a much greater percentage than the other two facets of the line?.
Hypothetical numbers here - if it costs Hasbro $0.50 to make a CW line figure and sold them for the upcoming MSRP of $6.99 - then that nets them $5.49 in profits to divy out between them and retail. $5.49 * 450,000 units sold, like in your example, nets them an insane number of profits $2470500. For clarification purposes here I know they are not making that much per figure, and perhaps it costs more to manufacture, I am just using numbers.
I believe Legends would follow a similar example to the above - I just still don't think they have number that they should be producing down enough - but they still make great profit off of them.
If it costs Hasbro $1.00 to make a Vintage line figure - higher costs due to articulation, brand new tooling, likeness rights, lower production runs, etc. and sold them for the upcoming MSRP of $7.99 - then that nets them $6.99 in profits. $6.99 * 90,000 units sold, again using your numbers, nets them $629000 - roughly 1/4th of what was made under the CW line.
Again those numbers were wayyyyy off interms of reality - but I think that is what hasbro is looking at