The Blu-Ray sets are all old figures. No new tooling needed at all. TFU pack is 4 (?) new figures. 5 figures for 39.99 is still only 8.00 a figure, cheaper than TVC.
Then I guess the Revenge of the Jedi Carded figures will be cheaper than previous Vintage because they are all old figures.
I don't buy the tooling costs argument. Not from a huge company like Hasbro. Not even for an exclusive.