Small company... assumed small runs... It is what it is.
It's like any number of other small toy lines out there now. They're doing some incredible stuff, but you actually have to pay to get it.
Sure, I get it - but they've really gone overboard with the exclusives with this line. It's only what, 2 years old and almost every movie or show they've done figures from had variants.
I have 9 different T-1000's...7 or 8 Predators... black and white figures, glow in the dark figures, flocked figures, blood splatter versions, blue plastic monsters, green plastic monsters, with or without a hat or headband, battle damaged figures, superman on Sloth's shirt.. 8-Bit video game Freddy and Jason, Marty McFly with Einstein, Beam-Me-Up versions of Star Trek, He-man in prototype, B&W and color, Gustavo with his face melted off, orange Nightmare Before Christmas figures, "Starry" Alien figures, Clear Alien figures, Prototype Alien Figures, Blue Lo-Pan, FOUR different heads for Jack Skellington, there are even two sharks!
And that's just off the top of my head, and only from sub-lines I actually collect personally. There are way way too many exclusives. It's to the point where I don't bother anymore unless they fall into my lap for a reasonable price.