It's supposed to be based on a completely different, unconnected event. He's creating a new story for Sin City 2 as well, and that could be considered a "for profit sequel." As long as it's quality stuff, I don't care why he does it.
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I think it was creature cantina that posted that - I don't mind their answer as ICMG is something I'm not into - what shocks me is that a site even allowed something like this through. I don't see any emoticons in the post, so it's hard to say whether they're kidding or not.