What I find in the release of this statement is that prices will be going up regardless. I don't think there has been a time where Hasbro has said that they were doing things to keep the retail cost down and have it not go up anyway.
Yeah, that is my concern too. I find the price/value piece an odd rationale. And one that just does not ring true to me. Maybe the projected costs for sustaining the line beyond 2 waves could be understood. I imagine all of these early waves were sunk costs.
Honestly, I just hope they provide a good explanation and an exciting plan moving forward.