Perhaps, though using your own numbers I would argue 10,000 units of a figure x 12 figures per case is 120,000 units sold. That seems pretty damn large compared to any other action figure line, and that's just for a single assortment. Keep in mind that Hasbro primarily sells to the retailer, not the end consumer for the vast majority of sales. Overall, I don't subscribe to your numbers - some sites are smaller than JD and some have a larger audience. I also know there are a lot of collectors out there that aren't active in the forums for whatever reason, so your estimate could be lower or higher - I'm not sure how to get to that number and wouldn't really trust an estimate outside of something Hasbro reports.
What I do believe beyond the shadow of a doubt is that the audience for Star Wars is significantly larger than any other product line in that aisle. Batman, Spiderman, Marvel Universe, Transformers, GI Joe, Ninja Turtles, Wrestling, "Fill-in-the-blank" latest movie figures...there's no way demand for ANY of those lines is anywhere close to Star Wars figures. Then look at all the specialty stuff like Minimates, Walking Dead, Videogame figures, etc. Star Wars drives way more volume and should be more profitable given high price points and economies of scale. Without estimating any volumes, I think we can all agree that these smaller lines are less profitable. And yet, we continue to see new action figure waves and new lines all the time. If Star Wars isn't making money, then there's no way these smaller lines are, and if there were no profit in it, we wouldn't see any new action figures. Ever.
Now, go back through the various store report threads for the last few years. You will find frequent complaints to the effect of "I want this figure, but I can't find it anywhere." Anybody here doubt that a case full of Hoth Rebel Soldiers or Emperor's Royal Guards per store wouldn't sell through within a week? I'd buy a case of Hoth Rebels all by myself. Heck, there are several reports of people buying lame figures they already had just to buy some Star Wars for a change. Go check toy sites or Ebay for the prices on a Starkiller figure or Darth Malgus. These figures are selling at 2-3x the retail price because Hasbro failed to get them into retail distribution.
I don't know how you can take the highest-demand product in the aisle and claim volumes are too low to make it profitable. Those low volumes are tied to assortment and distribution failures. I think believing anything else is equal parts irresponsible and disingenuous. I'm just not willing to let Hasbro off the hook for this after the distribution wasteland we have endured the last few years.