I saw some of this out at our local TRU today, but nothing that wasn't already seen at Target really. With one exception, the two packs (and singles) of mini muggs. I have to admit, I kind of like those little things - may have to pick some of them up. I thought the previous "mighty muggs" were a bit too large/expensive, but these little ones are better in those respects - plus, it seems like the comic characters translate a little better than SW did for the most part.
Otherwise, they seemed to only have an endcap set for now (and only five basic figures, on one peg), with a couple odd things set in various places in between the Thor/Cap/IM stuff. I would think they would have more of a "feature aisle", but maybe that is coming later (again, talking about TRU).