Rob, I get that. It is a TEASER trailer, after all. If this movie is still a year out, it still has a lot of refining to go through. I would not be surprised if they were still in principle photoraphy, if not pickup shoots. And I doubt the POV wallcrawling is going to make it into the film. This teaser seems like it is very likely something the studio was pushing for SPECIFICALLY for the week of Comic Con. It's not a coincidence that it was released today.
As for story? We have to wait for the movie to figure out if this is going to be any good. Stylistically the director seems to be trying to make a break from what Sam Raimi did. From a lighting and story perspective they already seem to be trying to make Peter Parker much more of an angst-ridden kid: orphan, raised by his Aunt & Uncle, isolated in school, etc. The Raimi trilogy tried to touch on that but also tried to bring in some of the humor that was part of the Spiderman story. That was a good part of the charm of that series, along with the Bruce Campbell cameos. Will this re-boot work? We have to see the movie to make that determination.