Yeah, the Iron Man stuff really didn't seem to get a lot of attention at SDCC it seems. More exciting stuff is a part of that, but it really seems like interest in Iron Man 2 fell off rather quickly after the movie release. Stuff has really been sitting locally, and it will be interesting to see what happens through the fall/holidays. Hopefully Hasbro has better luck (and a better approach) with the Thor, Cap, Spidey, and Avengers stuff over the next couple years.