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« on: July 21, 2011, 04:00 PM »
Hasbro showed EXACTLY what would happen to sites that got belligerent in the Q&A process: they got cut off, or they got snarky, non-answer responses. Treat Hasbro like garbage and they will do the same to your website. And I can think of one site that tried that kind of hard-nosed approach and got nothing for it. Other sites adjusted and were able to make something of the Q&A relationship. And like any relationship there is a lot of give & take.
-The fan sites need news from Hasbro in order to drive traffic to their sites
-Hasbro uses the fan sites as a free PR outlet
-Hasbro uses the fan sites (forums, in particular) to conduct market research within the collector community and get a general sense of what collectors are interested in
-The fan sites that are part of the Q&A process get credentials for events like Toy Fair, etc
Biting the hand that feeds you may serve your own conscience well in the short term, but in the long term it can be far more damaging. Long story short, some sites handle the process better than others. Some avoid the blatantly obvious questions that will be asked by 6 other sites. Some provide historical context in order to elicit a better response. And some simply know to avoid certain topics because they're simply non-starters.
And say what you will about Derryl DePriest, but he took the line from the dregs of the 2004 Saga line and built up something VERY GOOD over the past 7 years. The previous Star Wars brand manager barely had a clue about Star Wars. Has there been a decline in the brand in recent years? Absolutely. People who have been with the modern Star Wars line knew very well that once REVENGE OF THE SITH had it's run that sales of the movie lines were going to decline. Combine that with how the past couple of years have been rocky due to the economic downturn, and I think those are the overriding factors. You want to look at distribution issues? Look more at the way the retailers are ordering. They're the ones with the highest level of uncertainty right now in the entire chain.