Yeah, honestly the insignia bothers me the least, because it's something that can be removed... I would say the pockets annoy me more. Rangers had the pockets I was thinking as well though, didn't they? The coats are a little extra green for my liking, and almost seem to resemble old WW2 movie inaccuracies, but whatever... I'm pretty tollerant with the little stuff.
The gear is fantastic, the sculpts are nice if not accurate... I'm ok, I just would like accuracy as well, but whatever. The Germans just look better to me due to being able to remove the insignia, and basically have generic "blank" Germans... If that makes any sense? The Americans are a little mroe annoying to me I guess.
I hope for some new vehicles from them though. Perhaps something in the small to mid-range like halftracks, smaller armor, Jeeps/Kubels, and maybe Artillery. FOV also has branched into other nationalities with their other scales, so maybe we'll get some Brits or something too. One can hope for that kinda stuff.
When you're into this stuff, pretty much anything is better than nothing... BBI's not fast with anything, 21st is steady, but far from reliable distribution, and little in the way of "expansion" from what we can tell (same German/American standards). FOV breathes possible new life into things, and competition means improvements I believe.
I agree on the paint aps too... BBI's not that bad IMO, but 21st's lacking lately with their skin tones, and FOV's are good except for these paint inaccuracies with the WW2 guys. 21st, to me, is the crew that need to improve that aspect. I think quality sometimes suffers for the "extras" with them. FOV to me is offering some of the best stuff overall. And the prices on all of the figures from any company are fantastic. I mean, $5 figures are a dream to me...
I'm hoping to see FOV improve accuracy, 21st improve paint aps and "diversify" their stuff some, and BBI just to crap or get off the pot (to put it bluntly) with stuff. BBI did give us a Red Devil this year though.

That's a start... And they're the only ones to deliver a Zero too... If they'd actually put out new stuff, I think they'd be the force to be reckoned with in this hobby.
EDIT:
By the way, I changed the thread title here because, well, there's just too many companies to have it just be for 21st in the thread title... I mean, technically there's also Admiral's Toys making planes too... I forget about them as I'm not into the planes too much. I've got planes, but man if you're into those, there's variations, repaints, and different models galore out there. I would like an ME-262, and if they ever do the B-25 as they mentioned, I'm down for that. I'd also like a nice cargo plane for my para's to stand in someday.