That's been a steadily growing trend Jay, really... Since I started really focusing my business study on the toy industry years ago, at the start of things like tech really infringing on the Toy Industry's turf, it really is showing a shift in the point where kids "grow out" of things like traditional toys.
Boys are easier to string along though... In my own experiences with kids outside my immediate family's, I've noticed that tech doesn't take hold of boys as much... Or as totally perhaps I should say. They can revert to toys like Legos, or action figures, or role-play items like sabers and whatnot. They still want video games at the end of the day and I think that will continue as long as VG's exist, but at the same time boys (perhaps because of their inheritly slower maturity rates) cling to more traditional toys more than girls.
The girls market is really hit hard, and despite Mattel's efforts to sugarcoat losses in girl's markets they've dominated for decades, they really have a much more narrow window to work with. It's really quite interesting stuff as it sort of follows America's society as a whole... It's also interesting to see how despite supposedly "maturing" faster, kids are generally less responsible today, and in part due to tech being such a focus in their lives. It's fun to read up on if you're as boring as I am.
One of the fun things about toys though is that they actually gain a foothold in older, more adult demographics as this tech boom's encroached on the industry, and the adults have the disposeable income... Toys of ALL types are being geared at these people with lots of $$$ to spend, like all these throwback sportscars coming out from the big 3, high-end electronics, and now traditional toys for adults trying to recapture childhood... I wonder where Hasbro views these trends and things though?
They say a lot, but I'm sure being a fly on the wall of internal discussions there would be interesting beyond what a lot of people may think.
