Attention is usually the root cause of fakes. Some people crave attention and notoriety. 15 minutes of fame and all that.
I've found new figures at Walmart before on the pegs that weren't even in their computer yet.
Happens all the time. A serious pain in the ass as they try and figure out what to do

Just charge me regular retail from some previous star wars figure that IS in the system folks, it's highly doubtful you just raised the price. The joy of computers telling us everything at retail.