The price (if it's true) is throwing me off.
Why were all of the other vehicles exclusives this year so darn expensive but this one is half what it originally was (plus two pack in figures)?
And why not do an exclusive for Black Friday? Personally, I don't think it's worth fighting the crowds to save a little $$ on everyday items.
Maybe the retailers have changed their strategies a little to get collectors (and not just gift givers) in their stores on Black Friday?
All I'm saying is that it's plausible - I just don't know how else you can jusify the $59.99 price for an exclusive big box item.

Jeff and Anton are right. Every year, people always think there's gonna be some really cool Black Friday deal with Star Wars, be it an exclusive item, or a new wave of figures, or what have you, but that rarely, if ever, pans out. The only BF deals I ever remember seeing have been things like "25% off all Star Wars toys" or "Buy two figures, get one free," things like that. Usually at TRU.
It's easy to do sales like that, but a big item like the Shuttle would be a logistical nightmare. They ship, what, two to a case? And you'd want to have at least a couple dozen of them for that morning. And they're huge. And they're a low-demand item. People are out that day looking for cheap George Foreman grills, not big-ass vehicles from a 23-year-old movie.
And on the price--Like Anton said, it's not that the Target Shuttle is really cheap, it's that the FAO Shuttle was really expensive. $60 is much closer to where it should be than $120 or whatever it was.