I read somewhere an interview (might have been at Scum) about how GG is packaging these sort of like Kubricks. That was their words and with their size I wonder what market of collector they are going after here
I'm on the fence on these, thought about it but its probably something I'll pass on. Not really interested too much in SW right now I guess 
The cases come with blind packing. Meaning, that an even number of each character is in each case, with the exception of the chase Leia, but they aren't in packaging that allows you to know what's inside. After seeing the boxes at Toy Fair.... (see below)
...the packaging does look somewhat like that of the Kubricks line. I think these boxes are slightly larger though. The price point is also much better.
