Similar, if not nearly identical. If you look at the top left of the card (where Carnor Jax' blade is pointing) it says "01"-- these are going to be numbered, and this is first in this newfangled series. It's my understanding that this is the first "2007 packaging" to come out, and it should be arriving in the next month.
(And because I've been getting rumors sent to me, and I'm here, I figured I'd also say: This is an Internet exclusive, it isn't going to show up at Target/TRU/whatever next year.)
I'm hoping the line ends up kinda like the
GI Joe Comic Packs-- fairly big, filled with new and old characters, and most important of all, a good sub-line. I don't buy a all GI Joe, but I bought every Comic Pack I could find. (And I still gotta finish that Joe article...)
It's a real nice set. Although from the samples I got to look at, there was no comic at that stage, so I'm not sure if there's anything particularly special about it aside from a variant cover and the other little things like new ads (or no ads) and so on and so forth.