I agree. Anyone who collects MOC and all MOC variations kind of deserve it.
Anyone who collects something you don't agree with deserves to have added hardship? Not sure how that makes sense - if someone wants to collect something different from me, I'd say more power to them and good luck on your collection.
I picked up all of the non-reissued FDOI figures, but not their "regular" carded counterparts. Like Mike, I found them pretty easily within a week or two, so it wasn't that hard to get them all. It was also more than just the sticker, since they're on foil cards, but I just liked the look of them in general.
Oh, and the best UGH promotion was still the silver mini-figs, not the gold coins.