I agree that the way the trooper is facing is weird, but that's just them trying to make it look like he's approaching them.
Either way, I think this is aimed more at the collectors than kids or the casual buyer, and they should have included new sculpts for Owen and Beru. And the real potential problem on this is if we're getting a real value for $50 - which in all reality, we're not. But I think we all agree on that.
Right, and that's bad packaging design. You wouldn't see a carded figure of a Sandtrooper facing you backwards unless it was a factory accident. However, I will totally agree with you on this not being a real value.

With 3 figures at-- and I'm being generous here-- $7.99 a whack, plus a Womp Rat which-- again, being generous here, let's put it at $8 with the moisture vaporator, we're looking at $32 for everything that ISN'T the home.
Which puts the home at about $20, meaning it should be at least as neat as a TIE Fighter or a new small vehicle. And it isn't. (Maybe this is going to be some supremely limited edition and a year from now everybody who passed on it will be crying. Hey, it can happen.) Call me spoiled after we've seen so many decent deals (Diamond's $35-$40 Death Star Briefing had 7 figures, EE's $70 Elite Forces set had 14 figures, Target's exclusive $20 Battle Packs typically have 5 figures, etc.) but this one is hard to peg. The closest thing I could compare it to was the 2007 Bantha set at TRU, as that had 3 whole figures (4 if you count the toddler) and a refurred Bantha for $45.
...actually, with the Bantha pack in mind, this doesn't really seem all that far out there in terms of its pricing. It's certainly reusing less attractive molds, but considering rising toy prices and the fact it's a new mold for a critter and a display area, eh. I hate it when my gut feeling of "overpriced, blargh" becomes replaced by "well, I guess it makes sense given this and that."