Wasn't the Target Sharc Arc $30-$35 for Christmas 07? This makes no sense. 
Yep, I paid 30 bucks for mine when Target had their "Exclusive Endcap of Death" shortly before Christmas.
Now, before I go on this rant, I should state that I have absolutely no background in economics outside of a class I took my senior year of high school, but I don't think Hasbro has gotten the memo about the state of the economy these days. One would think that, in the US these days with the decline of disposable income, Hasbro would cut production to what actually sells, and try to offer consumers a "deal" with certain items. On the contrary, however, Hasbro seems to be doing the exact opposite: flooding the market with more items than it can handle, dropping the deal aspect of some items altogether (e.g. the fifth figure in Battle Packs, which were dropped for cost reasons only to see the retail price go up by 3 bucks in most places), and raising prices across the board. Am I stupid or does Hasbro's logic here make no sense whatsoever?
This could very well be the item where Hasbro completely jumps the proverbial shark. How an item can go from 30 dollars in 2005 (when it was a brand new mold and Hasbro hadn't made its money back on it), stay at 30 dollars as an exclusive (where nearly every time the price goes up) in 2007, jump to 40 dollars in 2008, and climb to 75 (!) bucks in 2009 is, pardon my language, completely ******* ri-goddamn-diculous. Especially when it's an item that NOBODY was asking for, has NO added value (like, say, pack-in figures or electronics), and is something that is literally the fourth use of a mold in less than five years.
I had (and now definitely have) no intention of buying this thing, even if it were 30 bucks, but I think that anyone who does actually pay full price for this for ANY reason needs to really examine their lives and their priorities in said lives, because 75 bucks for this is the most asinine thing that Hasbro has ever attempted in the SW line.
What. the. ****?