Correct me if I'm wrong here, but the Endor AT-AT was about 89.99. We are now going to get a bigger, better, more features for $10 more? When the price of the ARC and Gunships are twice as much? Unless Hasbro is feeling generous, the numbers don't seem to add up. Then throw in a speeder bike and Scout. Here's to hope. 
Yeah, I completely agree with this statement.
I can't see a new AT-AT at $100 when just a couple of years ago at TRU it went for the same or very near the same price and that was on an old Kenner mold with just some new deco.
If this new one is bigger (and it should be-much bigger) and with all those bells and whistles, plus a speederbike and figure, then I'd expect Hasbro to charge $150 for it. Not that I'd like it, just what I've come to expect from them.
I'm cautiously optimistic about this news.
As for the wait and see approach, since I've been slashing my budget in half every year for three years straight now, I have precious few dollars to spend on SW. Oh I could spend more, but the whole point was to have money for other things (mostly the new home I just bought in November). So Hasbro WILL have to knock my socks off to pay for it full price. Otherwise, I have no problem with waiting, unless of course I see it fly off the shelves, then I'll buy now and return later for cheaper as stated above. It's an unfortunate "game" but one I've heard repeated by others many times. I'm just now doing it. AS far as other big items, there really is only ONE I want and that is Jabba's Sail Barge. Since the big "H" has already written that one off as "No way, no how" then I'm fine if the AT-AT would be the last of the big vehicles/ships.
I've got less and less room for this stuff, so it does become a competition of do I have the room, do I really want to spend that much, is it really worth that much.
To each their own of course. None of us is wrong in deciding to buy it immediately or wait.
I think it speaks more to Hasbro raises prices to the point where we even have to discuss these options.
One thing I would hope for, but doubt we'll get is a NEW Speederbike design with a better overall sculpt and mostly correct handles.