I mentioned this in the Toy Fair thread, but I recently found a case of "Ultimate Spider-Man" figures at Target here (based on the new animated series). I remember reading that the Avengers and Spidey movies lines would both eventually be transitioning to a cartoon focus (a new Avengers cartoon debuts later this year), but this was the first I had seen of the product at retail really. These were the 3 3/4" line, and the entire case consisted of only two different Spideys. One "regular", and one more blue variation (I forget the actual names, I think the regular version is "Crime Fightin" or something like that. Anyways, they are very simple figures with 5 points of articulation (neck, ball shoulders, hips), and simple paint apps. Priced at $5.99. Although the price is nice, I wonder if this is what we're going to start seeing more of from Hasbro and their action figure lines. They are definitely "toys" (which I guess is what they are supposed to be), and not aimed at collectors, but I just sort of wonder what this means for a line like Marvel Universe down the road. I know there is also a 6" line for Ultimate Spidey that is more in line with past Legends stuff (or similar, I haven't seen it in person), but I'm curious to see at Toy Fair what is shown for the various Marvel lines.