I think Hasbro's basic strategy right now on the OT is to fill gaps left by the original TVC run and also the original 92.
I think I'm on board with what Darby said. Right now, it looks and feels like the "give us figures of dudes like Tzizvvt or Tonnika Sisters" group is losing out in favor of servicing the "finish the modern update of 'collect all 92' on TVC cards" group.
Don't get me wrong, I'd love new, never before made guys like Tzizvvt and Solomahal. I'm just not expecting us to be that lucky anymore.

At what point did Hasbro identify them all as SDCC exclusives? Because I could see one or more being exclusive to Celebration Chicago.
Sorry I missed your question earlier. I think that was some post-panel miscommunication. Early reports I read had them listed as SDCC, but on
this NYCC panel slide, it just says "Convention Exclusive" so it could be any mix of SDCC, Celebration or whatever.