To Paul/Jeff's points, I agree with what Jeff was saying... I think it was that broader audience, but I wouldn't be shocked either. People have flat out been dicks lately.
Don't get me wrong, you have every right to be mad... the consumer has rights, all the time, but I think fans have been unfair to Hasbro and the Star Wars team at times. Not all the time... case packs and price points, they deserve flak on.
But I'll never get over the "Let's blame Hasbro for it all" mentality. It's way more complex than that, and always has been. But at the same time, and I know people like to say they f'd up case packs, and it's easy for us to point out what they did wrong, but when they're planning out a line and TPM3D is hyped as such a big deal, can you blame Hasbro ultimately? Short, undertain timelines, lots of shifting around, sorting things out, and then that ever-present gamble on what will be in hot demand. IMO TPM's failed, twice now, and I hope Hasbro's not going to drink the LFL/Disney kool-aid going forward and make maybe more conservative decisions.