Sitting here a day later, I'm still surprised there was
nothing new, action figure wise.
I was pretty sure they'd have nothing for the 3.75" Black Series. With Wave 7 due in March (now looks like it's pushed back to Apr) and Wave 8 due in May/Jun, was it realistic to expect them to show off a Wave 9 for Jul/Aug/Sep before the Ep7 deluge in Sep/Oct? Probably not... but everyone sure seemed like they were supposed to do/announce something. Probably just wishful thinking that Hasbro would squeeze out one more "parking lot" filled fanboy joy wave before Ep7.

It's disappointing, but ultimately it was probably unrealistic they'd have time for a Wave 9 in 2015 at this point. Much more likely they will use the later summer (Jul/Aug/Sep) to do a clearance at retail and reset the board for the Ep7 stuff in Sep/Oct.
Rebels though? I thought the 5POA Rebels/Legends was what we'd see at Toy Fair. I thought it was something that could continue to run over the summer and exist alongside the movie stuff since the show was it's own thing... but I guess not. It makes me wonder if Rebels was always planned as a short-gap set of figures or if they'll find a way to sprinkle them things into the Ep7 line somehow.
And I thought they'd have some sort of 6" tease for us, if only to show off a potential SDCC thing... them not showing off the SDCC exclusive or even hinting about it now has me thinking that SDCC may be the first place you'll be able to buy Force Awakens 6" figures with some sort of sneak preview figure there or something...