Exactly... Like just say some stuff, and I'd have been happy. Say "We have some TVC vehicles planned, and some TVC figures which number X and Y are new ones, and some exclusives for blabbity blah..." and I'm pretty happy.
It wasn't just Star Wars either... like Rob, I didn't see a whole lot new that would interest me. Acid Rain is doing stuff but they didn't show much at all new at the show, and actually the one manufacturer announced it online instead. Their exclusive was related to the new stuff but that's it. The other manufacturer had a lot of stuff, but none of it was new. Not one thing.
Hiya Toys brought a 3.75" Robocop figure (cool, and cool that they have the license to that now), but that was it really. They revealed some predator figures that are new, I think, but it's hard to tell since all the predators have similar looks. Some are distinct, but some are kind of difficult to place where they came from. Absolutely no new Alien stuff, which sucked since folks into that line are looking for new human characters but nothing was mentioned or revealed.
GTP Toys was hit/miss on news depending on your POV... officially licensed, great... possibly not doing 3.75" or not doing it remotely as nice as they were doing it by making it non-modular, not so great (and possibly ditching things like doors and accessories for it)... I'd not be remotely surprised if it was Hasbro-related on the latter. That would utterly suck, and make me wish they hadn't gotten a license, to be honest.
Other companies I'm into weren't at the show since they're Asia-specific. And I don't believe Bandai had a presence that I've noticed anyone caught... That sucks since they're doing such good stuff in the modeling world. If they were there I think we might've missed them, but not sure yet as I'm waiting on Anton's word on final pics and stuff.
Yeah, SDCC in general was a big fat popcorn fart.