So I've finally seen a couple of these figures at Target over the past week - the R2/3PO set, and the X-Wing Pilot Luke.
My thoughts: They look like ****. They're WAY bigger than I thought they were going to be, so right there all the "cuteness" factor goes right out the door. They're like 6" tall. I should point out that yes, these are obviously intended for the younger kids, and I fully understand that. But so were the Galactic Heroes sets, and we all know what's happened with those...

But I think that maybe only half (at best) of the adult collectors that are buying the GH line, will dive into this line as well. Just a totally different look to it. Clunky, I'd say. But they look like they'd make decent toys for younger kids. They've got some surprisingly good articulation, plus the added little "EU" accessories... But as I often suspect, there's really no young kids out there that seem to be into Star Wars at all, even with the recent DVD release, so it's just going to be a question of whether the Star Wars parents buy these to "force" upon their little kids to play with. We're probably talking the 4 - 8 year old range with these things, I'd guess.
Better question is whether I'm going to be a complete and total dumbass, and buy into a line that I don't even really like.

I've refrained on the first two I've seen so far, so hopefully that's a good sign...
My opinion aside, is anyone else buying these, or thinking about it?
P.S. I should point out that both of the ones I saw (at 2 different Targets, a week apart) were taped up at both of the lower corners of the card. I figured that was some kind of reseal on the first one I saw, but seeing the second one like that too suggests to me that they're all being released that way. Maybe the glue holding the bubble on wasn't strong enough to support such big/heavy figures. Anyway, don't be alarmed if you find some taped up too. I think that's just how they come...