I don't mind the packaging, at least parts of it, either. I too would rather have something more OTC/VOTC/vintage-ish, but after seeing it in person with the preview figures, I don't mind it too much. Granted, I'm sure it is a pain in the rear for carded people...and i feel sorry for them...but as far as just a "package" to get it to the stores, it isn't so bad. Something different at least, and it is definitely eye catching. I do like the big character pictures used on the bubbles....plus, it makes it easier to spot what you're looking for

.