« on: August 12, 2003, 02:19 PM »
One thing going back several posts that I wanted to offer for Jesse James' attention...
Jimmy is right about a certain point: core characters DO sell better than background characters and army builders. I have some data to back this up.
In the case of Toys R Us, and the NY metropolitan area (quite a high sales area): when the SAGA line debuted, Toys R Us had orders in for roughly 200,000 pieces (figures) of Collection 1. The orders for Collection 2 were roughly half that, at about 100,000 pieces. Core characters, as most know, were almost exclusively in Collection 1 (with some army builders in the mix here, like Clone Troopers & Destroyer Droids), while several army builders (Geonosian Warrior, Endor Rebel Soldier, Royal Guard, Battle Droid, Super Battle Droid, Imperial Officer, Rebel Trooper, etc) were in Collection 2.
By 2002's end, Toys R Us in the NY metro area had sold through most of their Collection 1 stock, while Collection 2 did not sell as well. One store in particular had only about 100 pieces of Collection 1 left, while it still had some 1,500 pieces of Collection 2.
In summary, the general public IS buying Star Wars during a movie year. Especially core characters. Moms and Dads are buying their kids Star Wars toys, and most often it will be the most recognizable characters. Those are core characters. While we as collectors have certain demands of the Star Wars toy lines, the general public has their own criteria when buying figures. And in my own experience, nine times out of ten when I was looking through dump bins, circa mid 2002 for new figures, parents and their kids were looking for core characters.
I do not mean for this post to stir the pot. Rather, I wanted to offer the information since it is pertinant to the discussion. that Jimmy and Jesse James were conducting.