« on: June 27, 2012, 08:47 PM »
One thing that would go a long way to fixing all of this is to axe Movie Heroes/Legends all together. Hasbros merchandise is competing with itself, you've got Obi Wans and Battle Droids and Mauls across multiple lines competing with each other. It makes no sense. Get rid of this extra assortment, because whether it's crappy versions or the ultra articulated versions, it makes no difference. If every kid in town already has an Obi Wan, they're not gonna buy another one just cuz it's on a different card or slightly more poseable, or has a slightly different accessory. I can understand having main characters available at all times, but mix it up a bit.
In a wave of 5-6 new figures, fill out the rest of the case with whichever mains you want, throw in you're vader and maul if you want, then come the next assortment, bring out Luke and Anakin again, but never the same one back to back. This will go far in avoiding over saturation of any particular character. You could take it a step further and avoid putting any of the same character in a case. If you've got Jedi Luke in a case, don't put farm boy luke in there with him. Save him for the next batch. Just the slightest bit of thought being put into these cases can really make a difference. Two lines tops, one movie, one animated, distinctly different packaging so as not to confuse the brands.