2014 Star Wars Rebels line look revealed at Hasbro's NYCC2013 Party -
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What’s New at Hasbro / Was gibt's Neues bei Hasbro
Date: Sunday, July 28
10:30 am - 11:30 am local
Location: Behind-The-Scenes Stage
Description: Join members of the Hasbro brand and design team including Jeff Labovitz (Director, Global Brand Marketing, Hasbro) and more as they discuss the popular Hasbro Star Wars and Angry Birds Star Wars line. Attendees will also get a sneak peek of upcoming, never before seen action figures. Jeff and team will also host some Q+A for your burning Star Wars action figure questions!
Between its superhero movies, Agents of S.H.I.E.L.D. TV show and its comic-book empire, Marvel may have the biggest Comic-Con ever in 2013.
Action figures come hand in hand with comics, though. Whereas Hasbro hits kid demos with Iron Man, Spider-Man, Thor and Wolverine movie toys this year, the company is using its Marvel Legends Comic-Con set to embrace the adult fans and put the spotlight on some characters who haven't seen that much love — in this case, the Thunderbolts.
Hasbro aims to "create a minor event out of it at Comic-Con to remind our most ardent collectors that we can do some of the coolest stuff that's very relevant to them," says Adam Biehl, vice president, global brand strategy and marketing.
"We surprise the fan base with something they didn't expect, and that's always the goal with any exclusives we do."
The Hasbro team was excited by the idea of doing a Thunderbolts set ($89.99) of 6-inch figures inspired by the comic-book art of Kev Walker and based on the Marvel team of superpowered antiheroes — Avengers member Luke Cage and the reformed super-criminals Crossbones, Ghost, Moonstone and Judith Chambers — that work for the government.
Cage receives a more modern Legends figure than he's seen in the past, but senior design director Dwight Stall was most excited about giving first editions to other characters whom "the Marvel fans have never had a figure of and might possibly have never thought, oh yeah, Hasbro will get around to doing those," he says, adding that other Legends figures releasing later this year and in 2014 will be on display at the Marvel booth.
One of the more interesting Thunderbolts to design was Ghost, a character who is very, very different in his anatomy from what you'd see on other, more traditional superheroes.
"He's not big, he's not muscular, he doesn't have that overwhelming presence to him," says Stall, adding that they re-used a Bucky sculpt from a few years back that they never thought they'd utilize again. "We turned him into my favorite figure in the set."
And if bigger is better, then Crossbones' massive cannon wins the day.
"Realism has its place but there's that level of super-realism in the superhero world where you could have a guy who could literally rip a mini-gun off the side of a helicopter and use it as a hand weapon," Stall says. "That's one of the benefits of having super strength."