They're exclusive and have fancy packaging, so we get a 50% mark up.
Just like Jocasta Nu. That is the nature of the small market exclusive.
Yes, TEN years ago we got two 5-droid packs for $60ish.. But guess what - still worked out to the same as a basic figure at the time, $6 each. Just sucks that a 'basic figure' has to be $13 these days.
It sucks balls that we are at a point where China labor cost and Hasbro shareholder profit demands ruined our hobby. It is what it is.
I'll be buying this set to support the 3.75" line. Maybe if this set does well, we get more. Or EE takes a risk on something else 3.75" related maybe (hopefully). Supporting the Walmart line or this type of set or really the only option we have if we want more SA 3.75" stuff. But at the end of the day, I fault no one who skips this set or can't support it for whatever reason. Different strokes and all that.