« on: July 29, 2005, 12:32 PM »
The 1:18 stuff is awesome. Now why is it so hard for Hasbro to do something like this?
Let's examine that:
1) Design skills are required on the part of the team developing such accessory type toys. Hasbro doesn't seem to be in possession of such skills.
2) The accessories need to be scaled to the figure and to each other. When building a diorama piece-by-piece, each piece must be consistent with the other. Hasbro hasn't been able to maintain the scale of Luke Skywalker figures, what makes you think they could come out with an entire line of diorama building stuff that's all at the same scale.
3) The company making such a line needs to be in-touch with the wants and needs of the collector community as a whole. For example, military figure collectors may want to set up a WW2 war-torn street diorama, so you develop all of the pieces necessary. For Hasbro, the SW collecting community would LOVE to collect an a-la-carte Death Star playset, yet Hasbro is SO FAR out of touch they don't understand the market demand for a Death Star playset exists.
4) The company needs to make the determination what their distribution model is. Whether that be selling the items via the web or getting the regular brick-and-mortar stores to carry them. This company obviously feels that they can market and sell their stuff through their website and most likely print-ads in magazines. Hasbro on the other hand likes to be Target/WalMart's PRISON BITCH - so they bend over and take whatever the big chains want to shove where the sun don't shine, end customer be damned.
I think that about sums it up why you'll never see Hasbro do something like this Chewie.