An interesting discussion about wanting to get foot traffic in the store, but the exclusives just don't work well out my way in SoCal. Here are two examples:
1) We never got wave 2 and the only reason I got wave 3 was because the Hasbro rep at my closest store found two cases sitting on a shelf in back that was not designated for stocking.
2) Monday took my out of my usual area and I stopped in a Walmart in Redondo Beach to check it out. The SW section was gone! They reset with one peg for SW. It was labeled Rebel Assist, had the two newer rebel figures on the peg (TFA packaging,) AND it was in the middle of the die cast section.
I asked the toy person with the scanner in the action figure isle where the SW section was and she said, predictably, that they weren't carrying SW anymore. Now, you and I have heard this every year from WM since 1996. It's never true. This does't happen ever at Target.
WM is such a bad choice for exclusives for SW. At least where I live.