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The Vintage Collection / Re: The Future of Star Wars Collecting?
« on: January 26, 2021, 01:22 PM »
I came to the conclusion that Hasbro and I had different intentions for the Star Wars line around 2007...it was the Pax Bonkik repaint figure that broke me of my "I want them all!" habit for good. At that point I decided the only complete collection I wanted was a master list unique to me, so I went about making that list and I've been gratified over the last decade+ to get 20 or so figures off that list. No mistake--there have been figures I never thought of that I have bought because they were cool or neat (this was pre-Disney, after all) but for the most part I have approached everything from the beginning of the Vintage Collection until now as "gravy."
The change at Hasbro seems obvious over the years. It used to be an attitude of "new figures sell well, we need to make new figures." Today, there must be a formula that they crank things through. "The line will be most profitable if we maximize mold usage and minimize new tooling development. Individual waves can only support 18% new tooling at the current MSRP." It definitely changes how the old idea of the "Parking Lot" of potential figures will be approached. And part and parcel with this comes a much lower product run than what they used to make.
It's sad, because for that window between 2013-2018 they tried to adhere to the "new figures" paradigm by cutting costs with the 5POA line. But the new media (and more importantly, the unwillingness of Disney/LFL to share resources for said media in a timely and robust fashion) led to a glut of poor character choices that made the line flop with kids and collectors.
The worst part is, even with the TVC line getting drowned in it's necessary repack percentages, I can see the supposedly popular Black Series slowly but surely becoming more reliant on repaints, rereleases, and kitbashes to maintain its profit margin. That 8-year old line line has a lot less depth than the TVC does at this point, so the prospects there are scary and could strangle it to death if left unchecked.
The change at Hasbro seems obvious over the years. It used to be an attitude of "new figures sell well, we need to make new figures." Today, there must be a formula that they crank things through. "The line will be most profitable if we maximize mold usage and minimize new tooling development. Individual waves can only support 18% new tooling at the current MSRP." It definitely changes how the old idea of the "Parking Lot" of potential figures will be approached. And part and parcel with this comes a much lower product run than what they used to make.
It's sad, because for that window between 2013-2018 they tried to adhere to the "new figures" paradigm by cutting costs with the 5POA line. But the new media (and more importantly, the unwillingness of Disney/LFL to share resources for said media in a timely and robust fashion) led to a glut of poor character choices that made the line flop with kids and collectors.
The worst part is, even with the TVC line getting drowned in it's necessary repack percentages, I can see the supposedly popular Black Series slowly but surely becoming more reliant on repaints, rereleases, and kitbashes to maintain its profit margin. That 8-year old line line has a lot less depth than the TVC does at this point, so the prospects there are scary and could strangle it to death if left unchecked.