Agreed... These are vehicles with immense play value to them, not a hallway, so I don't think there's really a comparison here. Let's be realistic about it still.

The Falcon's "close" to being a playset because it's interior is the place of many memorable scenes... At its core though, it's a ship that was throughout the original trilogy and the focus of a ton of action too with it twisting, spinning, shooting, fighting... TONS of appeal to all ages.
I still maintain though, if both this and the AT-TE are on shelves at the same time... Which one does little billy ask mom/dad to buy him for the holidays? I dunno...
There's not been many people I am aware of who said they'll never do this or that vehicle in the modern line... There's been rumors of lots of "big ticket" items being on Hasbro's lists they'd like to try if the moment presented itself. Hasbro's said as much, have they not? Hell, didn't Hasbro themselves say they'd love to update the Falcon "at the right time"? Is it really flooring people that it happened then, and it's got a ton of cool stuff going on with it too?