Whoa. As in oh-oh.
I only took a cursory look last night. Looked at the pic of the X-wing pilot, turned around, looked at my Riddell X-wing pilot helmet and went
hmm. I hadn't seen all the other information but it had intrigued me, to say the least, given that the mock up art work looked identical to the Riddell stuff.
Like you, I'm concerned about the scale. Not sure if 1/6 will be accurate to Riddell or not. I sure hope so in some respects. Contemplating unloading the Fett and X-wing really, really quick if not. Vader and 3PO were cheap enough regardless, but....
50 helmets?!

Oh my. This could be quite bad. From the artwork you posted, I'm not so keen on the display posts included but I'll get over that. Two packs don't do much for me either as I'm reading too much into this and expecting an Xwing to be packaged with a Tie Fighter helmet, the latter of which I want. The former I do not, unless I unload mr. Riddell. But then what of quality? As good? Should be with gentle giant but...
Aaaaaargh.
From that pick I see 12 or more I would want. Not so keen on Boussh, DST or Wedge's helmet. The AT-AT is a meh, maybe but the rest

Price point would sure help too. If these are going to retail for $60+ for a pair, I may keep my Riddell's. For now I'll keep them anyway. And hopefully you're right Matt, it will drive the price back down.